Our story
Since 2000 we have been selling and servicing agricultural machinery across Piacenza, Parma and Reggio Emilia.
A company built around service
Agrifutura was founded in 2000 by Valeriano Bernardoni and Davide Serena after years of working in the agricultural machinery sector. They started from one observation: customers also choose a dealer for how they are looked after once the purchase is made.
That is why service has always been at the heart of the company: we want it to be the main reason customers come back to us.
Key milestones
From the founding to our single site in Fiorenzuola d'Arda.
2000
The founding
Agrifutura S.r.l. is founded by Valeriano Bernardoni and Davide Serena.
2007
Exclusive CLAAS dealer
We become the exclusive CLAAS dealer for the provinces of Piacenza, Parma and Reggio Emilia.
2013
A single site
We bring all our operations together at our site in Fiorenzuola d'Arda.
2020
Market leader in Parma
We are recognised as tractor market leader in the province of Parma.
2025
25 years of Agrifutura
We celebrate our 25th anniversary with customers and staff.
How we work
Close to where you work
One site in Fiorenzuola d'Arda and mobile workshops to reach you across all three provinces. You talk to people who know your area and your crops.
Ready in peak season
During harvest a machine standing still is expensive. That is why we keep the most requested parts in stock and organise our technicians to respond quickly.
The right machine for the job
We help you choose from the CLAAS range and our other brands based on the work you need to do.